The Data That Turns Decisions Into Results
ClickEat gives business owners the complete picture, from real-time operational reports that help you manage the kitchen before the rush arrives, to advanced analysis that shows where the business is profitable and where money is being left on the table. Integration with Google Analytics and UTM tags lets you follow the full customer journey, from the first ad view to the actual purchase, so every advertising dollar can be measured.
Live visitor data lets you prepare before the rush arrives.
Sales, average order value, upsell and gross profit, by product, category, hour and location.
UTM and Google Analytics, from first exposure to completed purchase.
Any metric, at any frequency, built for you and sent straight to you.
Real-Time Operational Reports
Manage the kitchen before the rush arrives
ClickEat shows, in real time, the visitors active on your site: how many people are browsing right now, what stage they are at and what they are adding to the cart. This is a management tool, not just information. An owner who sees a sharp rise in active visitors can turn on another oven, call in another team member or prep the best sellers ahead, before the orders start coming in. On a quiet evening, staff can be sent home early.
- Active visitors in real time
- Load by channel: website, app, kiosk
- Incoming orders and preparation status
- Proactive staffing and kitchen management
Sales and Profitability Reports
The full picture of performance
Beyond basic sales reporting, ClickEat provides deep analysis of business performance, including profitability by product and category, average order value (AOV), upsell performance and the effect of price changes on sales volume. Every metric can be broken down by hour, day, location and channel, so you see exactly what works, when and where.
- Gross profit by product, category and location
- AOV for new versus returning customers
- Upsell conversion rate: the share of add-on offers accepted
- Price analysis: the effect of price changes on sales
- KPI comparison and profitability ranking between locations
- Every report can be exported
Customer Journey Tracking
From the first ad to the purchase
ClickEat supports UTM tags and connects directly to Google Analytics, so you can follow the complete customer journey: where they came from, which ad they clicked and whether they ended up buying. You find out exactly which campaigns bring paying customers, not just visitors.
- Google Analytics integration
- UTM tag support for every campaign
- Full tracking: exposure, click, order
- Identify your most profitable advertising channels
- ROI measurement for every campaign
Custom Reports
Any metric, any frequency
For businesses that want more, ClickEat builds fully customized reports through dedicated development. The report arrives in your inbox automatically at the frequency you choose: daily, weekly or monthly. Any metric in the system (sales, customers, menu, production, deliveries) can become a scheduled report, without logging in to the platform.
- Daily production report by quantity and dish type
- Customer report: active, inactive, loyalty
- Delivery reports by zone and date
- Weekly sales report for management
- Automatic scheduled delivery by email
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