Ordering That Feels Like Standing at the Counter
ClickEat lets you build a visual, guided, interactive ordering experience that replaces the standard order form with a step-by-step flow. The customer chooses, sees and builds the dish in real time, while you offer add-ons and upgrades naturally, without being pushy. The result: a higher average ticket, fewer abandoned carts and an experience that gives you a real competitive edge.
A guided, step-by-step flow keeps customers from getting lost and helps them complete the order.
Every step is an opportunity for add-ons and upgrades, with no promotional popups and no friction.
Photos for every choice and animation on selected dishes. Customers see what they are getting before they order.
From pizza to sandwiches, bowls to pasta. Any complex dish can get its own builder.
Step-by-Step Ordering
A guided flow instead of a long list
Instead of scrolling through a long list of options, ClickEat presents a staged ordering flow, just like a counter that guides the customer one step at a time. Each stage shows the options with photos: type of bread, toppings, spice level, side salad. The customer moves on only after completing the stage. You control the order of the stages and what appears in each, and can plan upsells as part of the flow. You can set a minimum number of choices per stage, dependencies between stages and automatic price additions based on the choices.
Live Animation
The dish comes together before your eyes
Tapping the dish image opens a visual builder in which every choice appears on the dish itself in real time. Choose a pizza topping and it appears on the pizza. Pick a filling and it drops into place. Instead of reading a dry list of options, customers build their dish and watch it take shape. The animation is currently available for pizza and shawarma, and serves as the basis for any custom builder on request.
Which Dishes and Businesses Is It For?
Anything with real choices
Any business selling complex dishes, where there is more to choose than what is written on the menu, can get real value from an interactive dish builder.
- Restaurants: burgers, sandwiches, wraps, daily specials
- Pizzerias: build-your-own pizza with live animation by crust, sauce and toppings
- Sushi: build-your-own rolls with choice of fish, add-ons and sauces
- Bowls and pasta: choice of base, sauce and protein
- Catering: build an event package with mains, sides and salads
- Custom builders: cookie platters, ice cream boxes, gift sets, through dedicated development
Custom Builders on Request
Built around your own logic
Beyond the existing templates, ClickEat can build a unique builder for any business through custom development. A cookie platter where the customer picks each cookie. An ice cream box with a flavor for each compartment. A gift set assembled freely from a product list. The custom builder follows your business’s specific logic and delivers a customer experience found nowhere else.
Why Does a Dish Builder Increase Sales?
Every step is an upsell point
A dish with a simple checkbox list shows the visitor a list, and they choose less because they are not shown the options in a way that drives a purchase. A step-by-step builder works differently: each stage has to be completed, so the visitor passes every upsell point as a natural part of the flow. The result is a higher average ticket on complex products. A guided flow also reduces abandonment, because customers always know where they are and what comes next.
- A higher average ticket on complex dishes
- Fewer abandoned orders
- An ordering experience that sets you apart
- Natural upselling, with no pressure and no popups
Ready to Empower your brand?
Let’s Talk
